Experience spans non-profits, healthcare, ESG, consulting, and fast-growing startups—with a focus on building campaigns that are culturally fluent, detail-driven, and built to scale.

Highlights include leading promotion for a 10,499-attendee music festival and driving $1.15M+ in revenue through student activation, digital and in-person marketing, and ambassador advocacy; Reinvent the marketing campaign for one of Ontario’s largest dog festivals; and managing high-performing content for one of Canada’s largest university student councils, reaching 40k+ students through viral, social-first storytelling.

Additional work includes designing print ads featured in Forbes and developing brand and content systems for unicorn startups.

Each project is approached with flexibility and intention—tailoring strategy, creative direction, and execution to meet the moment, whether supporting early-stage brands looking to break through or established organizations ready to evolve.