Hi, I’m Rose.

I help brands grow through intentional campaigns, thoughtful storytelling, cultural fluency, and meaningful connections with the audiences they serve

A woman with short, white and purple hair, wearing glasses, a black blazer, and a purple turtleneck, standing against a beige stone wall.
A woman with short, white and purple hair, wearing glasses, a black blazer, and a purple turtleneck, standing against a beige stone wall.

My experience spans tourism, higher education, non-profits, healthcare, ESG, consulting, and fast-growing startups, creating campaigns that are strategically grounded, culturally relevant, and built to scale.

I believe brands shouldn't just follow trends; they should shape culture.

Highlights include leading promotion for a 10,499-attendee music festival and driving $1.15M+ in revenue through student activation, digital and experiential marketing, and ambassador advocacy; reinventing the marketing campaign for one of Ontario's largest dog festivals; managing high-performing social content for one of Canada's largest university student councils, reaching more than 40,000 students through social-first storytelling; and leading digital content for Ontario's Southwest by managing website content, collaborating with tourism operators and content creators, developing destination features and travel inspiration articles, and coordinating partnerships that showcase the region to new audiences.

Additional work includes designing print advertisements featured in Forbes and building brand, content, and marketing systems for high-growth startups.

No two brands have the same story to tell. That's why I approach every project with flexibility and intention, adapting strategy, creative direction, and execution to help emerging organizations break through and established brands continue to grow.