PurpleFest Music Festival Campus Promotion Strategy
Purple Fest: Rock the Runway 2025
Event Marketing | Social Media Management | Content Creation
USC PurpleFest: Rock the Runway 2025 is a two-day music festival hosted at London International Airport, headlined by Noah Kahan, Myles Smith, Marshmello, BBNO$, and more.
As its first year operating, our goal was to push ticket sales, build widespread awareness, and generate strong FOMO among Western students during the promotional phase.
Video Credit: Western USC
My Role
Event Ambassador Lead
Managed and directed 14 event ambassadors to promote ticket and merchandise sales through peer-to-peer outreach.
Experiential Marketing Coordinator
Organized on-campus pop-up activations to engage students and drive festival participation.
Social Media Coordinator
Planned and managed student-facing content across Instagram to support campaign objectives.
UGC Strategy Lead
Directed ambassadors to capture authentic user-generated content and create real-time excitement during the festival.
The Impacts
$1.15M
total ticket sale
10,499
people attended
5.26%
average engagement rate across Instagram in 30 days